Global payments giant Mastercard has confirmed that it will roll out facial and fingerprint recognition authenticated payments for online purchases from this summer.
Dubbed 'selfie pay', the service will be available in 14 countries, following a successful pilot scheme in Holland and the US,according to the Financial Times. The company told the BBC that 92% of its test subjects preferred the new system to passwords.
Currently, customers can set up something called "SecureCode," which requires a password when shopping online.
Mastercard announced the move at the Mobile World Congress tech show in Barcelona.
Customers will simply need to download an application to their PC, tablet or smartphone to use the system. For online purchase requiring additional verification, they will be asked to look at their phone's camera or use its fingerprint reader rather than be told to type in selected letters from their password, as is the case at the moment.
For a selfie, they will have to blink into the camera to prove they are not just holding up a photo.
Last Autumn, First Tech Federal Credit Union helped MasterCard test biometrics payment authentication using the MasterCard Identity Check mobile app.
Through the app, First Tech employees verified the authenticity of online donations made to Children’s Miracle Network Hospitals using either facial recognition or fingerprint matching biometrics. At the conclusion of the pilot, participants were asked their opinions on the technology and how easy it was to use:
Overall, participants found that biometric authentication was overwhelmingly easy to use on its own (88%) and a clear majority found it even easier than password-based authentication (86%).
Speaking to its convenience and ease of use, more than 90% of participants said that biometric payment authentication is something they could see themselves using on a daily basis.
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