Larry Page, co-founder of Google and current CEO of Alphabet, is reportedly investing vast sums of money to take flying cars from the realm of science fiction into reality, according to Bloomberg.
Citing anonymous "sources familiar with the matter," Bloomberg said flying car firm Zee.Aero, which launched in 2010 and was long-rumoured to have relationship with the search giant, is actually owned privately by Page, rather than Google or Alphabet.
To-date, sources said Page has invested more than $100 million of his personal fortune - reported to be in the region of $30 billion - into the project.
Since its launch, Zee.Aero has expanded to around 150 employees, moved its base away from Mountain View and started daily testing with a pair of aircraft/cars.
Page has also set up another company, called Kitty Hawk, and tasked employees there with developing a competing design.
He is, of course, not the only person to try to achieve this reality - other companies and projects have been attempting to get a car into the air since at least the 1960s, mostly without any convincing success.
Currently, Chinese firm Ehang is leading the way with its 'passenger drone' project due to start trials in Nevada later this year.
Google had not responded to a request for comment at the time of writing. Get more info...
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